Yokohama Tire’s GEOLANDAR X-MT™ Wins Red Dot Award

SANTA ANA, CA – (Apr. 24, 2019) – Yokohama Tire’s rugged GEOLANDAR X-MT™ has earned an esteemed 2019 Red Dot award in the Product Design category.

GEOLANDAR X-MT

This is the second major award the X-MT has garnered: it received the GOOD DESIGN award in December.

GEOLANDAR X-MT

The X-MT is available in 15 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain tire has a tenacious grip and killer looks, along with outstanding treadwear and on-road handling to provide consumers – from rock-crawlers to truck enthusiasts – an exceptional balance of performance and value.

GEOLANDAR X-MT

“We’re very proud of the GEOLANDAR X-MT and extremely honored to win the Red Dot award,” said Andrew Briggs, Yokohama’s vice president of marketing and product management.

GEOLANDAR X-MT

The Red Dot award appraises the best products created every year. According to their motto: “In search of good design and innovation,” the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality. The evaluation process is based on various judging criteria, including a degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content, product periphery, self-explanatory quality, and ecological compatibility.

GEOLANDAR X-MT

GEOLANDAR X-MT

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ABOUT Yokohama Tire®

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

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