The ROXOR by Mahindra

Us vs. Them

Mahindra’s more than 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles. Unlike its plastic-bodied, tubular-framed, belt-driven Side x Side competitors, ROXOR features a steel body on a boxed steel frame, comes with a turbo-diesel 4 cylinder engine, 5-speed automotive manual transmission and wheels, tires, and brakes far larger than conventional Side x Sides.

Watch ROXOR in Action!

About Mahindra:

The Parent Company

Mahindra has been building vehicles for over 70 years. In fact, 600,000 automotive vehicles every year. They know tractors, automobiles, airplanes, motorcycles and more. A more than $19 billion-dollar company supports the ROXOR brand with a sizeable investment in the Michigan-based ROXOR project.

Mahindra Roxor
Source: Roxor

A solid, long-term product plan will roll out with future models; all designed to complement many different channels of specialized businesses – construction, community work, ranching, search and rescue, and, of course, hardcore recreation.

Coming Soon:

The ROXOR Mahindra Official Website & “Build Your ROXOR”

For more information please visit their awesome website by clicking –>HERE<–


Mahindra logo








(248) 268-6600


275 Rex Blvd

Auburn Hills, Michigan 48326

ABOUT Mahindra®

Building on their expertise in the steel industry, the Mahindra brothers began manufacturing Willys Jeeps in India in 1947. By 1969, the company started exporting utility vehicles and spare parts, then created a tractor division in 1982.  In 2013, the Mahindra North American Technical Center (MNATC) was founded, and in 2017  MNATC significantly expanded its capabilities and renamed itself Mahindra Automotive North America (MANA).

Spanning 400,000 sq ft across Metro Detroit, Mahindra Automotive North America is now the first automotive OEM to set up manufacturing in Southeast Michigan in more than twenty-five years. An elite design and engineering facility newly outfitted for large-scale automotive manufacturing and assembly, MANA employs over 300 automotive professionals, all with the common goal of putting Mahindra vehicles to work on (and off) North American roads.