Yokohama Tire Names Two New Off-road Drivers for the 2020 Season

New Blood, Ready For Mud

SANTA ANA, CA – Two new drivers are part of Yokohama Tire’s 2020 off-road racing roster. Three-time Mint 400 winner Justin Lofton is Yokohama’s new Trophy Truck driver and Levi Shirley is taking the wheel in the Ultra4 4400 class. Both drivers will compete on purpose-built GEOLANDAR® M/T-Spec R race tires.

“We welcome Justin and Levi to the Yokohama off-road family. They are top drivers in their class and proven winners.” Fardad Niknam, Yokohama’s senior director of consumer product planning and product marketing.

Among Shirley’s many career highlights were being named Ultra4 Sportsman of the Year in 2011 and 2014. The title is a huge honor, as fellow drivers in Ultra4 vote on it.

 Yokohama Tire Names Two New Off-road Drivers for the 2020 Season Justin Lofton (Trophy Truck) and Levi Shirley (Ultra4 4400 class) will compete on purpose-built GEOLANDAR® M/T-Spec R race tires

“We have developed race-ready tires for different desert terrains with various platforms, teams, and drivers. We know it’s a tough tire that offers great traction and durability.” –Fardad Niknam, Yokohama’s senior director of consumer product planning and product marketing.

Lofton and Shirley join Pro UTV racers Wayne and Kristen Matlock as Yokohama’s 2020 off-road team. Wayne is a six-time SCORE champion, including the 2019 Pro Turbo UTV title. “Ironwoman” Kristen won the Pro UTV NA class in the 2019 Baja 1000.

Lofton, Shirley, and the Matlocks are also part of Team Yokohama – a prestigious group of all-star drivers, lifestyle athletes, and influencers – and are featured in an exciting new “reveal” video as seen below.

Yokohama’s 2020 North American-based Motorsports Activities:

  • the IMSA Porsche GT3 Cup Challenge USA by Yokohama
  • Porsche GT3 Cup Challenge Canada by Yokohama
  • Porsche Sprint Trophy USA West
  • Porsche Air-Cooled Cup USA series
  • Porsche Sprint Trophy USA West Invitational
  • Porsche Pikes Peak Trophy by Yokohama
  • Global Time Attack and Super Lap Battle USA
  • 24 Hours of Lemons, Crandon International Raceway partnership
  • Subaru Motorsports USA partnership
  • TrophyLite, One Lap of America
  • Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatire

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Media Contact: Bill Groak, Kovel Fuller, 310-841-4417, bgroak@kovelfuller.com


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